TutorDoctor.com and TutorDoctor.co.uk (collectively, 278 locations) were built on a proprietary platform that did not afford the client the opportunity to make their own content changes. The client felt their website vendor was not responsive to their needs, with changes taking too long to complete. Moreover, their website vendor controlled all their digital marketing efforts, including hosting, SEO, paid ads, and additional services, in an “all or nothing” package, making a “breakup” a very difficult undertaking. It was decided that a move to WordPress, an open-source content management system, would offer more flexibility and autonomy over marketing content.
The solution we presented was rebuilding their website on a WordPress Multisite platform. This allows the client to make content changes easily but also allows their franchisees access to their local websites so they can manage their own content.
We proposed a custom solution that was the right fit for the client’s needs at the time. While we typically perform content planning, writing, UX/UI design, and optimization, due to the time constraints the client just needed the websites moved over before the contract ended.
Everything we developed was custom-made for the client’s needs, rather than trying to fit the client’s needs in a pre-made product. From what content can be editable to franchise-specific settings pages, we listened and delivered creative solutions.
We started work on September 1st, 2023. The US/Canada website launched on November 29th, and the UK website was launched on December 6, on time for their international Convention to be held in Toronto in mid-December.
Hosting contract negotiation and priority support (WP-Engine)
Website programming (from a proprietary platform to WordPress Multisite)
Content migration (more than 10,300 pages across 280 websites)
Integrations
The websites launched at the end of November and the beginning of December, right on time for the brand’s annual conference (Dec 12-14).
At Bright Pink Agency, we understand your website’s critical role in representing your brand and engaging your audience. That’s why we offer bespoke website redesign services tailored to your unique needs and services. Our expert team works closely with you to understand your goals, preferences, and target audience, ensuring that every aspect of your redesigned website aligns perfectly with your vision and objectives. Whether you want to refresh your site’s current look and functionality or need a complete overhaul, we’re here to help elevate your online presence and drive meaningful results. Contact us today so we can transform your website into a powerful asset that hits your brand’s mark and delivers an exceptional user experience.
Bright Pink Agency transformed the 4Ever Young Franchise website into a cohesive, modern platform using WordPress Multisite, scalable infrastructure, and SEO optimization. The redesign enhances user experience and supports franchise growth. Want to revamp your own franchise system’s website? Learn more about the Bright Pink Franchise Web design process today.
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