1-Tom Plumber, a powerhouse in emergency plumbing, delivers fast and reliable solutions to residential and commercial clients. When it came to tackling their digital presence, they turned to Bright Pink Agency to flush out the competition (pun intended). With a mission to enhance their websiteâs functionality and give each franchise a stronger local presence, 1-Tom Plumber was looking for more than just a website updateâthey needed a robust strategy that would help each location stand out in their regional markets.
Picture this: 1-Tom Plumberâs old website had a single-page landing page for each franchise location. While this worked for basics, it didnât quite hold water when it came to SEO or user engagement. Without multi-page microsites, each franchise location was limited in its ability to engage local customers and appear in relevant searches. Our goal was to craft a full-scale site redesign that not only looked sharp but also supported local SEO for each franchiseeâmaking each location easy to find and even easier to contact.
Bright Pink Agency brought its A-game (and our bright colorsâperfectly matching 1-Tom Plumberâs brand palette) to deliver a digital transformation that checked all the right boxes.
We created a thorough content plan that expanded the number of pages for both the main website and each franchise microsite. Each location now has its own multi-page site with locally relevant content, providing a more comprehensive and engaging user experience. This boosted not only SEO but also each franchiseeâs ability to connect directly with regional clients.
Bright Pink Agency brought its A-game (and our bright colorsâperfectly matching 1-Tom Plumberâs brand palette) to deliver a digital transformation that checked all the right boxes.
Our design refresh gave 1-Tom Plumber a clean, modern aesthetic thatâs as functional as it is inviting. We focused on user-friendly elements, like easy-to-access call-to-actions, strategically placed contact information, and an intuitive layout that guides users right where they need to go. Need an emergency plumber? With this new design, help is just a click away.
With dedicated multi-page microsites for each franchise, we set the stage for some serious SEO uplift. Now, each location can optimize for local searches, ensuring that when a pipe bursts, 1-Tom Plumber is the first solution clients see. We also included an FAQ section and emergency contact options to help visitors find immediate answers, further supporting local SEO efforts.
The transition between the corporate website and individual franchisee microsites is now seamless. Whether a customer visits the main site or a franchise microsite, theyâll experience a unified brand that makes it easy to find the right location and the right services.
Working closely with 1-Tom Plumber, we began with wireframes to map out the new structure, then moved to design and technical implementation. Our team ensured that the entire transition to the new platform was smooth, with minimal downtime during the migration of each franchiseeâs website.
Want to check it out for yourself? You can visit the 1-Tom Plumber website here.
At Bright Pink Agency, weâre all about building websites that donât just look goodâthey perform. 1-Tom Plumber now has a digital hub that powers their franchiseesâ local success. Want to see what we can do for you? You can learn more about our Franchise Website and Development process or give us a shout!
Bright Pink Agency transformed the 4Ever Young Franchise website into a cohesive, modern platform using WordPress Multisite, scalable infrastructure, and SEO optimization. The redesign enhances user experience and supports franchise growth. Want to revamp your own franchise systemâs website? Learn more about the Bright Pink Franchise Web design process today.
Stay Connected. Get actionable marketing insights delivered
straight to your inbox with our Marketing Highlighter.
Stay Connected. Get actionable marketing insights delivered straight to your inbox with our Marketing Highlighter.
© 2025 Bright Pink Agency. All Rights Reserved.
