Whenever one of our favorite business entrepreneur clients calls needing design and development support for her newest endeavor, we are always excited to help! Her most recent ventures have had our designers working hard on logo design, branded assets, and ongoing print materials.
Carlene Murray has been our client in several roles. She has always been committed to helping others. We were introduced to her several years ago when she worked at a talent acquisition firm, so we were her first choice when she began her consulting firm and needed her own logo and branded assets. Then, as her scope of services grew, she called us again to help her rebrand for her Health, Wellness, and Life Coaching business. Since then, she’s already opened a unique fitness studio. We are honored and proud to be her marketing partner!
Carlene launched Carlene Murray Health and Wellness and came to us to work on a logo design that was an evolution of her existing logo for her consulting firm. She wanted to extend the recognition she already had with her current client base to offer a more-encompassing Health and Wellness element, with an added touch of being a certified Life Coach. We analyzed her original logo and identified ways to grow it to suit her new role. Once we found the right combination of fonts and colors to reflect her zen-like personality, we were excited to get to work on the website!
We got to work planning the content and putting together the wireframes for the new website. Carlene is an absolute gem to work with. She is thoughtful and intentional and knows what she needs to do with her business to be successful. Our planning sessions were nothing like work, it was more like hanging out with a friend discussing ideas and options. And we came out with something magical. The light, airy feel of the site is a breath of fresh air. Pops of gold and the use of a small bud icon throughout really glammed it up while retaining an essence of peace, support, and growth. Once she approved the design, our programmers developed her WordPress theme. This made it easy for Carlene to update her own content and made it easy for visitors to navigate the site, learn about her services and experience, and then contact her when they’re ready.
The updated WordPress website is an accurate digital representation of what the Signal Restoration brand is today. It is also easy to use and update and has continued to evolve, with additional pages being added when needed. Their branded assets are consistent and streamlined, and every element they use is part of a comprehensive set.
We also aim to empower their business development and sales teams, by making sure they have the tools they need for producing new materials on the fly, as needed – because who hasn’t had the need to quickly throw together a custom presentation, minutes before an unexpected opportunity presented itself? By giving them “live” assets, the Signal team has the ability to quickly create custom variations of their branded presentations and flyers that were already designed and approved. This ensures they keep a consistent, professional presence whenever their sales teams meet with potential clients.
We continue to enjoy our partnership with Carlene since this project was completed. Since then, she has contacted us to provide ongoing web support and updates to her site, which is working out “better than well” for her business. She has also started a new venture and asked us to work with her on some co-branded assets to introduce her services to this separate client base. We have also designed some counter cards and a mailer postcard, as well as a print ad.
We really enjoy collaborating with Carlene and we can’t wait to see what she decides to do next. Until then, we will keep on supporting her in any way we can. If you know someone who needs a new or updated website design and development, logo design and branding help, graphic design for digital or printed materials, ongoing technical support, or someone to collaborate with for marketing solutions and ideas for your business, give us a call!
Bright Pink Agency transformed the 4Ever Young Franchise website into a cohesive, modern platform using WordPress Multisite, scalable infrastructure, and SEO optimization. The redesign enhances user experience and supports franchise growth. Want to revamp your own franchise system’s website? Learn more about the Bright Pink Franchise Web design process today.
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