Tomorrow’s Rainbow is a South Florida-based nonprofit that supports children, teens, and families navigating the complexities of grief, trauma, and loss. By offering a unique blend of equine-assisted therapy and peer grief support groups, Tomorrow’s Rainbow creates a compassionate environment where emotional healing truly begins. Their work is transformative, touching the lives of hundreds of families each year. When they were ready to update their website to reflect their growth and mission, they came to us for a vibrant redesign aligned with their long-standing brand.
Having collaborated with Tomorrow’s Rainbow in the past to create their bright and colorful branding, we were already familiar with their vision and values. We knew their new website had to capture the same energy, positivity, and warmth their brand radiates—even while addressing sensitive topics like grief and loss. The site needed to be more than just functional; it had to create an atmosphere where families could feel supported and welcomed at every turn.
Their request was clear: consistency was key. Tomorrow’s Rainbow wanted their signature brand elements that we had designed for them—custom fonts, the recognizable color gradient bar, and playful design touches—woven throughout the site. These elements help maintain the balance between fun and functionality, ensuring the site is approachable and engaging while still honoring the serious nature of their work.
One of the first things we needed to address was Tomorrow’s Rainbow’s growing footprint. With their exciting expansion into Upstate South Carolina, it was crucial that the new location be prominently featured on the site. At the same time, they wanted a more streamlined navigation that allowed users to move seamlessly between sections and pages.
For budget restraints, we shifted away from a traditional WordPress build, opting for a themed Webflow nonprofit template. We then transitioned the design to Framer, which allowed us to manipulate and customize the site to better meet Tomorrow’s Rainbow’s specific requirements. One standout feature they loved was the use of flipping boxes—an interactive way to introduce the beloved herd of therapy animals that play a pivotal role in their healing programs.
Beyond the design, we wanted to ensure that the new site would be easily discoverable by the families who need it most. We conducted an in-depth review of potential keywords and provided SEO-optimized meta titles and descriptions for each page. This helped ensure the site would rank well in search engines, reaching families seeking grief support and equine-assisted therapy for children, teens, and caregivers.
One of the biggest priorities in this redesign was ensuring both the South Florida and Upstate South Carolina locations were equally and prominently represented. To achieve this, we created dedicated sections for each location, featuring everything from event details to “meet the herd” pages. This approach made it easy for users to navigate to the information and services most relevant to them while maintaining a cohesive and visually engaging design throughout the site.
The finished website is a vibrant, welcoming, and user-friendly space that perfectly embodies the spirit of Tomorrow’s Rainbow. With enhanced navigation, expanded service areas, and thoughtful SEO integration, the new site not only reflects their brand but also creates a seamless, accessible experience for families seeking grief support.
We invite you to explore Tomorrow’s Rainbow’s newly redesigned website. Featuring vibrant design, enhanced navigation, and a seamless user experience, this platform offers a welcoming space for families seeking grief support and equine-assisted therapy. The refreshed site reflects their compassionate mission while making it easier to access the services and resources they provide.
We’re not just tech wizards—we’re passionate about creating meaningful, impact-driven websites that reflect your nonprofit’s heart and mission. If you want a site that inspires action, spreads hope, and helps your cause shine, we’ve got you covered! Let’s craft something special that makes a real difference.
Explore Our Nonprofit Website Services and let’s start a conversation today!
Bright Pink Agency transformed the 4Ever Young Franchise website into a cohesive, modern platform using WordPress Multisite, scalable infrastructure, and SEO optimization. The redesign enhances user experience and supports franchise growth. Want to revamp your own franchise system’s website? Learn more about the Bright Pink Franchise Web design process today.
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